For 24 years, I have continually explored the Creative Business of Africa. Since moving to Eastern Africa, from Australia in 1998, my Team and I have Built one of best-known Entertainment Companies in Africa – PHAT! Music & Entertainment Limited, with interests in Media, Event Production, Licensing and Industry Building.
During 2016, The Business Daily and KPMG listed PHAT! at No.36 of the Top 100 Mid-Sized Businesses in Kenya – the first-ever Company in the Creative Industry to be Recognised with this prestigious Award.
In October 2014, I also Co-Founded what is now YAKWETU™ Online Limited. Meaning both “Of Us” and “For Us” in Kiswahili (the most popular African language). YAKWETU™ is an Online Home Entertainment & Edutainment System – of Africa, for Africa.
Using their proprietory Kenyan-made Applications, YAKWETU™ is an online Distributor and Retailer of Digital Content, from Africa, to Africa and for Africa – through a Range of thoughtfully Curated branded Services, that supply Consumers with securely Encrypted original Titles, that fairly Pays the Creators – unlike Pirated alternatives.
As a benchmark, think of Amazon’s suite of Digital Media, like Prime Video, Freevee, Amazon Music, Audible and Twitch – and that’s our Growth Plan for African Content, on The Motherland and to her Diaspora.
YAKWETU™ exists to Fairly Pay the Creatives of Africa, who Lose upto 99% Revenue to Piracy; and don’t have enough options Online to Earn a Living.
YAKWETU™ also exists for 475 million SmartPhone users in Africa, who Want to Consume their own Content via Pay-As-You-Go, like how they buy Airtime – NOT via Subscription.